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When it comes to programmatic buying, every [leap] second matters.

// 07.02.2015 // Infrastructure

On June 30 at 8:00pm EST, the world added an extra second to history in order to keep “accurate” time, also dubbed a “Leap Second”. This may seem negligible. You may not have even realized it happened. But MediaMath’s technology renders two million activities per second. Adding an extra time, even just a second, is a big deal. The process is relatively common. It’s happened 25 times since 1972. Since the rise of computing, interconnectivity, and in MediaMath’s case, billions of impressions every day, this extra second can have devastating effect. The good news is that disaster can be avoided. Over […]