Search results for: streaming

Real-time Streaming Attribution Using Apache Flink

// 09.12.2016 // Data

In this blog post, I will share a proof of concept for real-time attribution using Apache Flink from streaming data sources of impressions and events, and how we handled some of the specific problems inherent in windowing and processing real-time data streams at scale. Our goal was to determine if we could use Flink to stream impression and event data so that we could determine attribution in real time in order to optimize advertising strategies immediately. In digital advertising, we refer to ads – whether they are served on social networks, Mobile, Video, or display – as impressions. Once the […]

Data Liberation at MediaMath

// 04.15.2015 // Data

MediaMath was recently at Amazon Web Services Re:invent 2014, where we presented on our open data platform and data liberation project, both of which are enabled by a variety of tools including many AWS tools. Below is a recording of our presentation: Data Liberation at MediaMath. Aggregating and processing terabytes of data per day is a challenge for any technology company. As marketers and brands become more sophisticated consumers of data, enabling granular levels of access to targeted subsets of data from outside your firewalls presents new challenges. In this presentation, VP of Engineering Edward Fagin and Senior Director of Data […]

On the road with MediaMath: O’Reilly Software Architecture, Fluent, & more!

// 03.13.2015 // Culture

We are taking our technology on the road this spring! MediaMath’s engineering team will be presenting at conferences and hosting events across the country – from Boston to San Francisco, and New York to Chicago. If you’re planning to attend any of the events below, please let us know. We’d love to meet you! Hit us up on twitter (@mediamath) or in the comments below. March 17-19, 2015 O’Reilly Software Architecture Conference  Boston, MA MediaMath’s VP of Engineering Edward Fagin will be presenting “Breaking the logjam: From batch to streaming,” a case study of how MediaMath, a digital marketing technology platform, was able to […]

Breaking the logjam

// 10.15.2014 // Infrastructure

At MediaMath, our infrastructure generates terabytes of business-critical messages every day, such as ad impression logs and tracking beacon events. A service we’ve developed within our TerminalOne technology platform, nicknamed the “MediaMath Firehose,” enables our internal analytics applications and bidding systems to generate meaningful insights and take action on all of the data from these messages in real time. This wasn’t always the case; traditionally, this data was made available in hourly or nightly batches. We needed a significant technical and cultural transformation to move from batching to streaming. When we first began architecting our data delivery systems in the […]