Search results for: read performance

Cassandra War Stories: Part 1

// 05.17.2016 // Data

This is part one of a multi-part series exploring the successes (and scars) that we’ve had while tuning Cassandra to perform well in MediaMath’s Data Management Platform. Fast reads on time series data We use Cassandra as the backend data store for our Data Management Platform (DMP) system here at MediaMath. DMPs are used by advertisers to store their first party data as well as third party data segments they buy so that they can deploy these to bid on ad opportunities targeted audiences. This requires hardware that can handle extremely large volumes of data and then search them very quickly. We chose to […]