Search results for: internet infrastructure

When it comes to programmatic buying, every [leap] second matters.

// 07.02.2015 // Infrastructure

On June 30 at 8:00pm EST, the world added an extra second to history in order to keep “accurate” time, also dubbed a “Leap Second”. This may seem negligible. You may not have even realized it happened. But MediaMath’s technology renders two million activities per second. Adding an extra time, even just a second, is a big deal. The process is relatively common. It’s happened 25 times since 1972. Since the rise of computing, interconnectivity, and in MediaMath’s case, billions of impressions every day, this extra second can have devastating effect. The good news is that disaster can be avoided. Over […]

Dealing with discrepancies or how I learned to stop worrying and love TCP

As online advertising has grown from an experiment on a marketer’s checklist to a critical tool in the proverbial toolbox, so has the demand for actionable metrics of performance. At first, measuring engagement was straightforward. A site serves a user an ad (delivered by an unbiased third-party, the ad server), and a user clicks on that ad to go to whatever page the marketer desired. Ad servers then collect the number of clicks and impressions, which serves two primary purposes. The first is that marketers use these numbers to draw insights into how their campaigns are performing. The second is […]