Search results for: firehose

On the road with MediaMath: O’Reilly Software Architecture, Fluent, & more!

// 03.13.2015 // Culture

We are taking our technology on the road this spring! MediaMath’s engineering team will be presenting at conferences and hosting events across the country – from Boston to San Francisco, and New York to Chicago. If you’re planning to attend any of the events below, please let us know. We’d love to meet you! Hit us up on twitter (@mediamath) or in the comments below. March 17-19, 2015 O’Reilly Software Architecture Conference  Boston, MA MediaMath’s VP of Engineering Edward Fagin will be presenting “Breaking the logjam: From batch to streaming,” a case study of how MediaMath, a digital marketing technology platform, was able to […]

Breaking the logjam

// 10.15.2014 // Infrastructure

At MediaMath, our infrastructure generates terabytes of business-critical messages every day, such as ad impression logs and tracking beacon events. A service we’ve developed within our TerminalOne technology platform, nicknamed the “MediaMath Firehose,” enables our internal analytics applications and bidding systems to generate meaningful insights and take action on all of the data from these messages in real time. This wasn’t always the case; traditionally, this data was made available in hourly or nightly batches. We needed a significant technical and cultural transformation to move from batching to streaming. When we first began architecting our data delivery systems in the […]