Search results for: Cassandra

Cassandra War Stories: Part 2

// 07.19.2016 // Data

In this series we have been relating some adventures MediaMath has been having getting the NoSQL database Cassandra to work for our needs as we built out of our Data Management Platform service. As mentioned in our previous post we needed to do a fair amount of tuning in order to scale Cassandra to our workload.  In this post we’ll focus on some of the techniques we developed (good and bad) in order to handle the rapid increase in our data ingest.  Using a combination of freely available automation tools, building our own custom tooling and clever utilization of AWS […]

Cassandra War Stories: Part 1

// 05.17.2016 // Data

This is part one of a multi-part series exploring the successes (and scars) that we’ve had while tuning Cassandra to perform well in MediaMath’s Data Management Platform. Fast reads on time series data We use Cassandra as the backend data store for our Data Management Platform (DMP) system here at MediaMath. DMPs are used by advertisers to store their first party data as well as third party data segments they buy so that they can deploy these to bid on ad opportunities targeted audiences. This requires hardware that can handle extremely large volumes of data and then search them very quickly. We chose to […]