Whattup With Walt: Whattup with blindly using the crippled APIs someone else provides you?

Be ever willing and ready to enhance the APIs you are given by wrapping them in your own functions and classes. At some point, you will discover the “standard” function  or class will prove to be incomplete, cluttered, broken, lame, slow, bloated, byzantine, obtuse, and a host of other adjectives best summed up as “annoying.” When I use the functions provided by a general-purpose library, I find they have been weighed, measured, and found wanting. They always have some deficiency that drives me nuts. Give me any function provided by standard Linux or Windows API libraries, and I’ll show you […]

Employee Spotlight: Turning to tech and never looking back

// 06.18.2014 // Culture

I get you. Because I’ve been there. The fluorescent lights from above weighing you down, the sound of phone conversations and keyboard clicks muffled by the cubicle walls towering around you, and that tie that always feels just a little too tight. I began my professional journey at a Fortune 50 Company; one that is widely considered an American institution. A semester-long co-op during my junior year of college led to an offer to join the corporate finance team full time when I graduated. I was fresh out of college, and followed the path of least resistance to a full […]

Developer boot camp – Part 3: Lessons learned from developer boot camp

// 06.12.2014 // Culture

Editor’s Note: In October 2013, Felix Thea had been working at MediaMath for 4.5 years and was ready for a career transition. He informed his manager that he was resigning from his position as Product Manager in order to attend App Academy, where he would train to become a developer. MediaMath wasn’t about to let Felix go without a fight Instead of an outright resignation, MediaMath and Felix agreed that upon successful completion of the course, Felix would interview for a role on the UI & Apps Team. On January 27, 2014, after 12 weeks of intensive study, Felix rejoined MediaMath’s […]

Dealing with discrepancies or how I learned to stop worrying and love TCP

As online advertising has grown from an experiment on a marketer’s checklist to a critical tool in the proverbial toolbox, so has the demand for actionable metrics of performance. At first, measuring engagement was straightforward. A site serves a user an ad (delivered by an unbiased third-party, the ad server), and a user clicks on that ad to go to whatever page the marketer desired. Ad servers then collect the number of clicks and impressions, which serves two primary purposes. The first is that marketers use these numbers to draw insights into how their campaigns are performing. The second is […]

Developer Boot Camp – Part 2: What I learned & what I built at developer boot camp.

// 06.04.2014 // Culture

Editor’s Note: In October 2013, Felix Thea had been working at MediaMath for 4.5 years and was ready for a career transition. He informed his manager that he was resigning from his position as Product Manager in order to attend App Academy, where he would train to become a developer. MediaMath wasn’t about to let Felix go without a fight Instead of an outright resignation, MediaMath and Felix agreed that upon successful completion of the course, Felix would interview for a role on the UI & Apps Team. On January 27, 2014, after 12 weeks of intensive study, Felix rejoined MediaMath’s […]

Developer Boot Camp – Part 1: Why I chose to go to boot camp

// 05.28.2014 // Culture

Editor’s Note: In October 2013, Felix Thea had been working at MediaMath for 4.5 years and was ready for a career transition. He informed his manager that he was resigning from his position as Product Manager in order to attend App Academy, where he would train to become a developer. MediaMath wasn’t about to let Felix go without a fight Instead of an outright resignation, MediaMath and Felix agreed that upon successful completion of the course, Felix would interview for a role on the UI & Apps Team. On January 27, 2014, after 12 weeks of intensive study, Felix rejoined […]

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