Search results for: Data

Monitoring and analyzing data with sound: MediaMath’s audio logo and the Bidder Moog Project

// 07.24.2014 // Data

Generally, if you need to analyze your data, you’ll pull up an Excel spreadsheet or the reports section of your statistic package and look at line graphs, scatter plots, pie charts, etc. Sometimes even in 3D. Those tools do the job, but did you know that there is a whole different way to monitor your data that doesn’t require looking at the screen, and can even add an emotional aspect to your information? It’s an essentially unknown field called “data sonification.” The first question I always get when I mention data sonification is “huh?.” The next is always “why?” In […]

Making your local Hadoop more like AWS Elastic MapReduce

// 05.21.2014 // Data

A version of this article originally appeared on Ian’s personal blog here.  At MediaMath, we’re big users of Elastic MapReduce (EMR). EMR’s incredible flexibility makes it a great fit for our data analytics team, which processes TBs of data each day to provide insights to our clients, to better understand our own business, and to power the various product back-ends that make Terminal 1 the “marketing operating system” that it is. An extremely important best practice for any analytics project is to ensure the local development and test environments match the production environment as much as possible. This eliminates the […]

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