MediaMath Developer Blog Authors

A Picture of Rob Falconi
Rob Falconi Engineering Program Manager

Robert Falconi is the Engineering Program Manager for the Data Services Team at MediaMath. That’s just a fancy way of saying that he’s a Technical Project Manager and a Scrum Master rolled up into one. He is currently working to facilitate the development of the MediaMath’s new data management platform. Before MediaMath, he worked as a Web UI developer for the Advertising Decision Solutions (ADS) team at Akamai. When ADS was acquired by MediaMath in 2013, he transitioned from software engineering to project management, where he found his engineering background to be very useful. He graduated from MIT in 2010 with a Masters of Engineering in Computer Science and is also a Certified Scrum Master.

A Picture of Rob Falconi
Rob Falconi Engineering Program Manager

Robert Falconi is the Engineering Program Manager for the Data Services Team at MediaMath. That’s just a fancy way of saying that he’s a Technical Project Manager and a Scrum Master rolled up into one. He is currently working to facilitate the development of the MediaMath’s new data management platform. Before MediaMath, he worked as a Web UI developer for the Advertising Decision Solutions (ADS) team at Akamai. When ADS was acquired by MediaMath in 2013, he transitioned from software engineering to project management, where he found his engineering background to be very useful. He graduated from MIT in 2010 with a Masters of Engineering in Computer Science and is also a Certified Scrum Master.

articles by this author:

Scrum smarter, not harder: Tips for agile development in the real world Part 1

// 12.03.2014 // Culture

If you research Scrum on the internet, what you will find, aside from pictures of what have to be some of the most badass/crazy sportsmen on the planet, is the following definition: “Scrum is an iterative and incremental agile software development framework for managing product development” (Source: Wikipedia). What I have found is that Scrum is a lot easier to define than it is to implement. I’m not going to explain the Scrum process itself in any real detail here. There are plenty of good books out there on the subject. Anything written by Jeff Sutherland, for instance. Instead, I […]