MediaMath Developer Blog Authors

A Picture of Lance Massey
LANCE MASSEY UI Engineer

Lance Massey is a UI Engineer at MediaMath, doing full stack application development for MediaMath’s TerminalOne Marketing OS™. In addition to his programming work, he is also a composer, having written the T-Mobile ringtone along with dozens of other soundtracks and audio designs. His creative sound design firm and passion project NeuroPop is developing health and wellness products including sleep, focus, and analgesia algorithms. His specialties are leading edge front end development, data perceptualization, and using sound to save the world.

A Picture of Lance Massey
LANCE MASSEY UI Engineer

Lance Massey is a UI Engineer at MediaMath, doing full stack application development for MediaMath’s TerminalOne Marketing OS™. In addition to his programming work, he is also a composer, having written the T-Mobile ringtone along with dozens of other soundtracks and audio designs. His creative sound design firm and passion project NeuroPop is developing health and wellness products including sleep, focus, and analgesia algorithms. His specialties are leading edge front end development, data perceptualization, and using sound to save the world.

articles by this author:

MediaMath in 4D: Mapping sound and graphics on the XYZ to interpret data

// 07.31.2014 // Data

A while back, I wrote about some of the new opportunities that data sonification can open up for monitoring and analysis. As a quick refresher, data sonification is the process of making data sound like how it looks. I’d like to share a few more examples of data sonification, one “state of the art” example from California Institute of Technology (Caltech), and one experiment from MediaMath. MediaMath Experiment: MM3D In 2013, I worked on a project called MM3D. It was an experiment in combining sound and graphics into one single presentation, with multiple MediaMath datasets. The gist of the app […]

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Monitoring and analyzing data with sound: MediaMath’s audio logo and the Bidder Moog Project

// 07.24.2014 // Data

Generally, if you need to analyze your data, you’ll pull up an Excel spreadsheet or the reports section of your statistic package and look at line graphs, scatter plots, pie charts, etc. Sometimes even in 3D. Those tools do the job, but did you know that there is a whole different way to monitor your data that doesn’t require looking at the screen, and can even add an emotional aspect to your information? It’s an essentially unknown field called “data sonification.” The first question I always get when I mention data sonification is “huh?.” The next is always “why?” In […]

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