MediaMath Developer Blog Authors

A Picture of Jessica Edwards
JESSICA EDWARDS Technical Brand Manager

Jessica is the Technical Brand Manager at MediaMath, where she is building MediaMath’s engineering messaging and sharing it with the world. She is obsessed with translating technical stories into accessible language, and has led a similar efforts at other tech companies. She earned a BA in Anthropology and a BS in Journalism from Boston University.

A Picture of Jessica Edwards
JESSICA EDWARDS Technical Brand Manager

Jessica is the Technical Brand Manager at MediaMath, where she is building MediaMath’s engineering messaging and sharing it with the world. She is obsessed with translating technical stories into accessible language, and has led a similar efforts at other tech companies. She earned a BA in Anthropology and a BS in Journalism from Boston University.

articles by this author:

How to Explain APIs to Your Parents (Or Your Sales Team)

// 06.25.2015 // Platform API

Author’s Note: I am not a mechanic. I have never built a car. The views expressed herein do not represent the views of cars everywhere. I have spent the last four years trying to understand APIs. Whenever they have been explained to me, they inevitably are drawn on a whiteboard like this: And my take away has been that APIs are the bumpers around a system, which effectively means that I understand bupkis about how APIs work. So I decided to take a “Jess Do It Yourself” approach to this problem and create an explanation that makes sense to me, […]

Data Liberation at MediaMath

// 04.15.2015 // Data

MediaMath was recently at Amazon Web Services Re:invent 2014, where we presented on our open data platform and data liberation project, both of which are enabled by a variety of tools including many AWS tools. Below is a recording of our presentation: Data Liberation at MediaMath. Aggregating and processing terabytes of data per day is a challenge for any technology company. As marketers and brands become more sophisticated consumers of data, enabling granular levels of access to targeted subsets of data from outside your firewalls presents new challenges. In this presentation, VP of Engineering Edward Fagin and Senior Director of Data […]

On the road with MediaMath: O’Reilly Software Architecture, Fluent, & more!

// 03.13.2015 // Culture

We are taking our technology on the road this spring! MediaMath’s engineering team will be presenting at conferences and hosting events across the country – from Boston to San Francisco, and New York to Chicago. If you’re planning to attend any of the events below, please let us know. We’d love to meet you! Hit us up on twitter (@mediamath) or in the comments below. March 17-19, 2015 O’Reilly Software Architecture Conference  Boston, MA MediaMath’s VP of Engineering Edward Fagin will be presenting “Breaking the logjam: From batch to streaming,” a case study of how MediaMath, a digital marketing technology platform, was able to […]

Employee Spotlight: Yang Yang on learning to knit and how soccer-playing robots shaped her career

// 07.17.2014 // Culture

Yang Yang has been an engineer on MediaMath’s Core team for a year and half. In this Q&A, she shares what delights her about working at MediaMath, what she does in her off hours, and why programming is like solving difficult puzzles. First, what do you do here? I’m a Core Engineer, and I work on our bidders – building the bidders and supporting them. Our bidder system is a huge, distributed system of servers that perform the real time auctions that buy ads for clients. I use C++ mainly, with some other tools like Python, Bash script, and Perl. […]