From zero to demo: Lessons learned from MediaMath’s first hackathon
First, a little background on the engineering teams at MediaMath. In December 2012 and January 2013, we acquired two engineering companies – Chicago-based Tap.Me and Cambridge-based Akamai Advertising Decision Solutions (ADS). These acquisitions nearly doubled our engineering headcount, and officially expanded our engineering presence beyond our NYC headquarters. January 2014 marked the one-year anniversary of these acquisitions, and we wanted to kick off the year with our first-ever employee hackathon. We consider the event a tremendous success. We had 75-85% participation from our technology org, created 11 hacks, and even had one hack that may make into production. And while […]