MediaMath Developer Blog Authors

A Picture of Annie Fei
ANNIE FEI

Annie Fei is a Marketing Coordinator with MediaMath based in San Francisco, where she supports the communications team in sharing company goals to the greater public. She has her B.A. in Integrative Biology and Theater & Performance Studies at the University of California, Berkeley. When not in the lab or performing on stage, she is usually on the hunt for the best hot pot place in town and feeding her inner foodie.

A Picture of Annie Fei
ANNIE FEI

Annie Fei is a Marketing Coordinator with MediaMath based in San Francisco, where she supports the communications team in sharing company goals to the greater public. She has her B.A. in Integrative Biology and Theater & Performance Studies at the University of California, Berkeley. When not in the lab or performing on stage, she is usually on the hunt for the best hot pot place in town and feeding her inner foodie.

articles by this author:

Video: Building a Clustered Service in Go

// 10.26.2016 // Platform API

In a data-streaming web world, things happen fast. In less than the blink of an eye, MediaMath’s digital marketing systems host real-time auctions and serve ads across the world to the tune of 4.6 million queries per second. In this session at the GOTO Chicago Conference, MediaMath CTO Wilfried Schobeiri dove into MediaMath’s data stream processing architecture and how the company is building the next generation of real-time, high performance systems in Go. Using Go, MediaMath is able to scale its systems on a minimal resource footprint. Wil also explains why Go is a game-changer for building services, how to […]

Video: Fast Distributed Online Classification and Clustering

// 05.05.2016 // Data Science

Thousands of software developers, full-stack engineers, consultants and systems architects flocked to Dublin, Ireland this last April for the 2016 Hadoop Summit. Hosted by Hortonworks – a major Apache Hadoop distributors – and Yahoo, the Hadoop Summit was home to 3 full days packed with Hadoop and big data innovations – straight from the elephant’s mouth. The first day featured our own Prasad Chalasani, SVP of Data Science at MediaMath, and his talk on Fast Distributed Online Classification and Clustering. He outlines how he and Ram Sriharsha at Databricks leveraged recent machine-learning research to develop a fast, practical, scalable, online, distributed, […]

Video: Monte Carlo Simulations in Ad-lift Measurement Using Spark

// 03.08.2016 // Data Science

Two weeks ago, engineers, developers and data scientists from all over the country packed into the Midtown Hilton in New York Spark Summit East 2016, the largest big data event focused on Apache Spark. MediaMath’s SVP of Data Science, Prasad Chalasani, partnered with Ram Sriharsha, a Senior Member of Technical Staff at Hortonworks to demonstrate how and why  and why they used Spark in Monte Carlo Simulations to measure ad lift, or the behavioral effect that advertisements can have on consumers. Watch Prasad’s presentation in it’s entirety below: Most traditional applications of Spark involve massive data-sets that already exist. A less-commonly encountered use-case, but […]

Tom Craig Named in ComputerWorld’s Premier 100

// 11.10.2015 // Culture

This week, MediaMath CIO Tom Craig was selected for the ComputerWorld Premier 100 Award, which has recognized the top 100 IT leaders in business and technology each year since its inception in 2011. This year’s list includes senior leaders in large public companies, private companies in industries spanning financial, healthcare, technology, and consumer verticals as well as government agencies that have demonstrated an innovative use of transformative technology to solve business problems. The 100 honorees will be recognized at the AGENDA16 Conference , co-produced by CIO, ComputerWorld, and the CIO Executive Council, this March on Amelia Island in Florida. “The […]