Search results for: March 2016

2016 Winter Hackathon Recap

// 03.24.2016 // Culture

Last week, MediaMath’s hosted its global hackathon and what we hope will be the new template for internal technology events. MediaMath has hosted a number of hackathons in the past, and each one has seen more than its share of ambitious ideas and ingenuous solutions to everyday problems. This iteration was unique for a number of reasons—the 24-hour time-frame and global participation—but it demonstrated once again the energy and ingenuity of our team here at MediaMath. A snapshot of the hackathon, by the numbers… ~73 participants 14 teams/projects 24 hours to hack 8 locations: NYC, San Francisco, London, Berlin, Cambridge, Oregon, […]

Video: Monte Carlo Simulations in Ad-lift Measurement Using Spark

// 03.08.2016 // Data Science

Two weeks ago, engineers, developers and data scientists from all over the country packed into the Midtown Hilton in New York Spark Summit East 2016, the largest big data event focused on Apache Spark. MediaMath’s SVP of Data Science, Prasad Chalasani, partnered with Ram Sriharsha, a Senior Member of Technical Staff at Hortonworks to demonstrate how and why  and why they used Spark in Monte Carlo Simulations to measure ad lift, or the behavioral effect that advertisements can have on consumers. Watch Prasad’s presentation in it’s entirety below: Most traditional applications of Spark involve massive data-sets that already exist. A less-commonly encountered use-case, but […]