Search results for: July 2015

Why You Should Not Rely on StatsD for Monitoring or Optimizing Response Time

In my blog post last week, I outlined the difficulties and importance of accurately measuring and reporting response times, as they are critical for ensuring customer happiness. This week, I will be taking a look (and a rant) at StatsD, a commonly used tool for systems monitoring. As a brief refresher, measuring and collecting response times can result in a huge number of metrics. A system that sees 70k RPS (requests per second) generates over 4 million response time measurements every hour. Statistical analysis is required to visualize or summarize these measurements, which inherently introduces a measure of subjectivity. Depending […]

A Better Measure of Customer Service: Response Times and How to Talk About Them

With a platform that handles billions of transactions every hour and hundreds of millions of internet users every day, every solution must be built to scale. – MediaMath.com Throughput Measures How Many Customers You Serve. Response Time Measures How Well You Serve Them. We are, rightly, very proud of our ability to handle the high throughputs our business requires. We highlight throughput in our marketing materials, list it front and center in our job postings, and graph it on any number of dashboards in our monitoring system. It is a powerful metric for the growth of MediaMath as a company. […]

When it comes to programmatic buying, every [leap] second matters.

// 07.02.2015 // Infrastructure

On June 30 at 8:00pm EST, the world added an extra second to history in order to keep “accurate” time, also dubbed a “Leap Second”. This may seem negligible. You may not have even realized it happened. But MediaMath’s technology renders two million activities per second. Adding an extra time, even just a second, is a big deal. The process is relatively common. It’s happened 25 times since 1972. Since the rise of computing, interconnectivity, and in MediaMath’s case, billions of impressions every day, this extra second can have devastating effect. The good news is that disaster can be avoided. Over […]