Search results for: October 2014

‪Using data to inform product and feature prioritization decisions ‬‬‬

// 10.28.2014 // Product

As a Product Manager, I have become comfortable with the idea of having a never-ending to do list. There will always be more bugs to fix and features to build, and thus, knowing how to prioritize that list of feature requests and bug fixes is an important part of a Product Manager’s job. Building feature X might mean that you have to hold off on building feature Y, especially when development resources are at a premium – and let’s be honest, what tech company can say that dev resources aren’t at a premium. At MediaMath, data plays a vital role […]

Breaking the logjam

// 10.15.2014 // Infrastructure

At MediaMath, our infrastructure generates terabytes of business-critical messages every day, such as ad impression logs and tracking beacon events. A service we’ve developed within our TerminalOne technology platform, nicknamed the “MediaMath Firehose,” enables our internal analytics applications and bidding systems to generate meaningful insights and take action on all of the data from these messages in real time. This wasn’t always the case; traditionally, this data was made available in hourly or nightly batches. We needed a significant technical and cultural transformation to move from batching to streaming. When we first began architecting our data delivery systems in the […]

Family Ninjutsu: Coding like a teenage mutant turtle and still home for dinner

// 10.02.2014 // Culture

In some ways, I am my father. I live in the suburbs with my amazing wife and wonderful daughter and son. I value offensive line-play in real, I mean, American football. Vice grips are my favorite tool. I have trypophobia. In many other ways, however, I am not. I hate golf. I know the Contra 30-lives code. I like my steak rare and my Tom Waits loud. But perhaps most strikingly, I am a software engineer to his insurance salesman. My father made a living driving to the suburbs selling insurance to other suburb-dwellers. He burned through cars like I […]