Search results for: July 2014

MediaMath in 4D: Mapping sound and graphics on the XYZ to interpret data

// 07.31.2014 // Data

A while back, I wrote about some of the new opportunities that data sonification can open up for monitoring and analysis. As a quick refresher, data sonification is the process of making data sound like how it looks. I’d like to share a few more examples of data sonification, one “state of the art” example from California Institute of Technology (Caltech), and one experiment from MediaMath. MediaMath Experiment: MM3D In 2013, I worked on a project called MM3D. It was an experiment in combining sound and graphics into one single presentation, with multiple MediaMath datasets. The gist of the app […]

Monitoring and analyzing data with sound: MediaMath’s audio logo and the Bidder Moog Project

// 07.24.2014 // Data

Generally, if you need to analyze your data, you’ll pull up an Excel spreadsheet or the reports section of your statistic package and look at line graphs, scatter plots, pie charts, etc. Sometimes even in 3D. Those tools do the job, but did you know that there is a whole different way to monitor your data that doesn’t require looking at the screen, and can even add an emotional aspect to your information? It’s an essentially unknown field called “data sonification.” The first question I always get when I mention data sonification is “huh?.” The next is always “why?” In […]

Whattup With Walt: Whattup with programmer time vs. user time?

Whenever I write software I keep this in mind: Any task the computer doesn’t do will have to be performed over and over and over by every user of the program. For example: Invest an hour in writing a clear, complete error message. It will save a human being from having to manually figure out the error, over and over and over again, and it will affect every user of the program from now until, well, a long time. Don’t leave work for the user to do if you can do it. Your time is not worth more than the […]

Employee Spotlight: Yang Yang on learning to knit and how soccer-playing robots shaped her career

// 07.17.2014 // Culture

Yang Yang has been an engineer on MediaMath’s Core team for a year and half. In this Q&A, she shares what delights her about working at MediaMath, what she does in her off hours, and why programming is like solving difficult puzzles. First, what do you do here? I’m a Core Engineer, and I work on our bidders – building the bidders and supporting them. Our bidder system is a huge, distributed system of servers that perform the real time auctions that buy ads for clients. I use C++ mainly, with some other tools like Python, Bash script, and Perl. […]