Two weeks ago, engineers, developers and data scientists from all over the country packed into the Midtown Hilton in New York Spark Summit East 2016, the largest big data event focused on Apache Spark. MediaMath’s SVP of Data Science, Prasad Chalasani, partnered with Ram Sriharsha, a Senior Member of Technical Staff at Hortonworks to demonstrate how and why and why they used Spark in Monte Carlo Simulations to measure ad lift, or the behavioral effect that advertisements can have on consumers. Watch Prasad’s presentation in it’s entirety below: Most traditional applications of Spark involve massive data-sets that already exist. A less-commonly encountered use-case, but […]
I was at The Free and Open Source Developers European Meeting 2016. Commonly shortened to FOSDEM, the event brings thousands of people in the free and open source software community from all over the world to ULB, Brussels, to exchange best practices, share new releases, and generally discuss the state of open source development. The weekend was frighteningly dense (569 speakers! 618 events! 52 tracks!) so there’s very little hope of writing a full summary without the help of a small army of engineers. Based on the small sample of talks and panels I did get to attend, a few […]
Last month at the New York Scala Meetup, Owein Reese introduced the Autolifts library in Scala. Autolifts takes advantage of Scala’s advanced type system to yield a set of abstractions for working with complex objects. In this talk, Owein introduces the concept of lifting and why you might want to incorporate this pattern in your code. The library takes that concept, mixes it with dependent types and implicit extensions to automatically lift in a type safe manner. These extensions simplify code, reducing boilerplate while making code more easily understood and maintained. Thanks to Hakka Labs for recording and producing the video of this talk.
You’ve just checked in your code, given it a version number and are about to send it to QA, but wait, are you sure you are done? Sometimes when I use a new whizbang program, only to find it lacks some things which every useful program should have. It is easy, especially when building a complex program with unique functionality, to focus entirely on the unique offering of the program. While an enormous amount of time should be put into differentiating a program, there are certain features that users now expect in order to get the highest performance out of […]
This week, MediaMath CIO Tom Craig was selected for the ComputerWorld Premier 100 Award, which has recognized the top 100 IT leaders in business and technology each year since its inception in 2011. This year’s list includes senior leaders in large public companies, private companies in industries spanning financial, healthcare, technology, and consumer verticals as well as government agencies that have demonstrated an innovative use of transformative technology to solve business problems. The 100 honorees will be recognized at the AGENDA16 Conference , co-produced by CIO, ComputerWorld, and the CIO Executive Council, this March on Amelia Island in Florida. “The […]
There’s a reason Amazon Web Services (AWS) re:Invent has become the go-to conference for developers in the cloud computing industry– the product launches and releases announced set the tone for the way companies will grow and change over the coming year. The conference has seen enormous growth over it’s four-year history and, this year, more than 18,000 developers descended on Las Vegas to witness 21 product and feature launches and over 275 sessions and workshops. Here is what members of the MediaMath team had to say about what they found the most exciting at re:Invent: Event-driven Architecture “Enterprises with strong […]